Creating an Effective Resource Box
By Jan on Jan 20, 2009 in Internet Marketing, Lead Generation with Articles
The Resource Box is the very last part of your article that the reader will see. Basically, it follows the last paragraph of your actual text. Some call in the author’s bio box. This is an extremely important area and you should think carefully about what you are going to type into this box.
The main purpose of the Resource Box is to motivate the reader to take action. For most of us, that action would be to have them click on the link to our website.
The following information should be included in the Box:
- your name
- a brief history of your business background
- your current employment
- an invitation to visit your website
Take as much time in creating your Resource Box as you do in creating your article. It is equally, if not more important. It doesn’t matter how great your article is, it will not increase your business if you cannot get the reader off the page and onto your website.
In most cases you are allowed to put a link in the Resource Box at least twice. These would normally go to your landing page. You might also want to mentioned one of your social network marketing sites at the very end, but it will not be clickable.
The Resource Box is your only opportunity to reach out to people and connect with them. Take full advantage of it and see your business grow!
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