Never underestimate the power of your Title. This is your opportunity to really capture the interest of your reader. You want to give enough information that the visitor to your blog is going to know what to expect from your post. You then want to go ahead and deliver what you have promised.  Nothing will make a person more annoyed  than feeling that they were cheated.  People value their time these days and don’t want you wasting it.

The average length of a post is between 300 and 600 words. This translates into about a page of typing. You are not going to be able to go in depth on your subject matter but you still want to provide some substance, so that the reader feels that they have benefitted from spending their time on your website.

Write using a simple style and format. Don’t use fancy terminology that hardly anyone would understand. It’s also important that your spelling and grammar is correct. Don’t only rely on spellcheck. Physically proofread your work, even reading it out loud. When you do this, you get to hear the flow of the post. Write just as if you were talking to the person face to face.  Spread things out on the page, so that there is some white space dispersed throughout.

Make sure you have a regular schedule of adding posts. If you have people  who have enjoyed your posts and they come back a week or so later and don’t find anything new, they might not try again. Create a plan on how often you are going to add to your blog and let your readers know that if they come back, say every week, then they will find new and interesting material. People have to have a reason to return. It’s not necessary to post daily but posting regularly is.

Make sure that your blog has a section for comments. The idea is to develop relationships so you want to invite your reader to interact with you.  You should always reply to all the comments posted on your site. You want to get to know your readers and find out their interests. By doing this, you might even get some new ideas for future posts.  Give them what they are interested in and they will come back again and again. Be warm and enthusiastic.  Make sure you let them know how you appreciate them spending  time to visit your site.

Follow these five suggestions and you will have a blog that people will come back to time and time again.

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