For all of us who are involved in the internet marketing business, our biggest hurdle is that of generating leads.  We could have the best and most economical product available, the coolest looking website and loads of free information to give out, but if no one is visiting our website, it’s all for nothing.

There are many video sites on the Internet, but the most popular one is YouTube.  It is free to sign up and you can upload videos to your site in a very short period of time.  I personally create my videos with the built in webcam on my computer.  I usually edit them in Windows Movie Maker before I upload them to YouTube.  If you don’t have software to edit your videos, YouTube has a built-in program so that you can make your video look more professional.

Each time you go to make a video check on your settings because the lighting will vary depending on the time of the day.  You will sometimes have to make adjustments.

One thing to remember, especially as you are trying to create leads, is to have your website address periodically appear throughout your video.  You have to remember that your video could be forwarded to other people and if they are not actually on your YouTube channel, then they will have no idea how to contact you.  This is very easy to do with the annotations settings on YouTube.

Another very important thing to do is to make sure that your website address appears as the very first thing in your information section.  Some people type their information and then put the website address at the end.  However, if you take a good look at your page, you will see that only the first line or so will appear on the page.  To read the rest of the material, the person has to click on ‘read more’.  A lot of people will not bother to do that, so you must make sure that your web address is the very first thing that they see.

You are trying to attract leads, so how you come over on your videos is very important.  Just be yourself and talk naturally.  Look directly into the eye of the webcam and talk to it as if you were talking to your best friend who was sitting right in the room with you.  Do as many practice videos as you feel is necessary, but don’t look for perfection.  How many people do you know who are perfect?  I thought so!!

Always extend an invitation to the viewer at the end of your video.  You have to have a call to action that makes it clear to the person what you want him to do.  People like direction and it’s up to you to give it to them.

Making videos is not only fun, it’s a great way to increase traffic to your website and generate those free leads.

Don’t just put one or two videos up on YouTube and think that is going to do it for you….you have to continually be feeding the ‘youtube monster’.  It’s hungry and it wants to be fed often.

I suggest you make yourself a schedule and make recording videos a part of your regular weeks activities….now go and have fun with it!!

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