Some of you might have heard a lot of buzz recently about the term “My Story Marketing”.  What is is and what can it possibly do for your business?  We all have our own personal story and it might be an extremely interested one, but if no one ever gets to read about it, then it’s not going to have any positive impact on our business.

So how do we get our story out there?  The main avenue for doing this is through the social network marketing websites.  Some of the more popular ones are Facebook, YouTube, Twitter, MySpace and Squidoo.   Each one of these has unique features, but they all put emphasis on communicating with other people.

These sites are free to join and within a matter of minutes you can have your own page up and running, without the expense of setting up your own website.  You now have the ability to pick and choose your prospects without the fear of rejection.

When people visit your page, you want them to get to know you.  The first thing you should do is upload a picture of yourself.  This will show at the top of your page.  Nothing is more effective that photos, so it is recommended that you also add at least 8-10 photos of yourself.  These should show various sides of you.  Perhaps a few of you on vacation with your family, playing outside with your children, working in your office or just relaxing in the garden…you get the idea!

There is always a section on all these sites where you can tell visitors all about yourself.  This is something that a number of people don’t properly utilize.  Here is your chance to tell your story and connect with others.  This is your opportunity to draw people in.

Introduce yourself and if you have your own website make sure you let people know what it is.  Give them some information on your background…your education, your hobbies your previous jobs, how many children you have (if you have any).

Make sure that you identify a problem that you had in the past and give some details.  Explain how desperate you were to find a solution.  Don’t be afraid to be personal.  There are going to be people reading your bio who will relate on a deep level with what you are saying.

Now you have their attention, you tell them about the solution that you found to your problem.  A good phrase to use is “all that changed when….”  Here you explain your business and how it has turned your life around.

A final and most important stage to “My Story Marketing” is your call to action.  For some reason, people are afraid to ask for what they want.  There can only be two responses…yes or no.  So we have a 50% chance of getting what we want by asking for it.  You want the person to now leave the social media site and visit your website, so just go ahead and ask them to do just that.  In most cases, people do what they are asked or told to do and the result for us would then be a possible  new lead.

“My Story Marketing” is extremely powerful.  It is definitely not a get-rich quick scheme.  You are in the business of building relationships.  These will take time, just as offline relationships do.

Once you have built up these online relationships and people like and trust you, then and only then should you feel comfortable about introducing them to your business opportunity.

I would like to give you an example of the power of developing relationships with “My Story Marketing”.  A friend of mine who had a very large following on Twitter, FaceBook and YouTube, just recently mentioned to his followers an opportunity that he thought was a good deal.  He just told them to go look at it.  They did, and within one week he had earned nearly $50,000 in affiliate commissions.

This is what’s possible through the power of social networking and developing your story and letting people get to know you.

Jan

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